I took this picture (below) back in 2011 when I was visiting an electronics store.
CMOs are no longer the only executives monitoring social media data. The Corporate Security team is taking matters in their own hands to understand the tone of their companies assets. Security for traveling C-level executives, preventing physical / IP theft, in addition to identifying workplace violence are a few reasons corporate security groups monitor social media today.
Understanding the context and the tone of these problems, in real time, allows the company to react quickly to minimize the effects, and ensure the safety and well-being of both the organization and the employees.
Here are a few listening best practices when including social media data into your corporate risk or security control center:
- Monitoring done right will have searches setup to bring the most accurate context of a situation to the corporate security team. In a matter of seconds, it’s possible to discover pictures on social media of products being stolen from a warehouse, locate the warehouse where the crime is taking place, and notify/dispatch the appropriate personnel to handle the situation.
- Having access to contextually accurate real-time information can be the difference between weeks, months, and years, and between hundreds, thousands or millions.
- Make sure your intelligence tool supports both geo-located AND inferred location data. Location based searching can help save time when identifying posts of interests for organizations.